The Liverpool 1978 European Cup Final Retro Football Shirt celebrates one of the defining nights of the club’s first great era of European dominance. Bob Paisley’s side arrived at Wembley as defending European champions and defeated Club Brugge 1–0 on 10 May 1978, becoming the first British club to retain the European Cup.
Kenny Dalglish produced the decisive moment, finishing a move created by Graeme Souness in the 64th minute to score the only goal of the final. The victory secured Liverpool’s second consecutive European Cup and capped an outstanding debut season for Dalglish, who finished as the club’s leading scorer. The Wembley side also featured captain Emlyn Hughes, Ray Clemence, Phil Neal, Alan Hansen, Phil Thompson, Ray Kennedy and Terry McDermott.
The shirt is instantly recognisable for its beautifully simple late-1970s design, combining Liverpool’s traditional all-red body with a contrasting white V-neck and clean white sleeve trim. With no commercial sponsor across the chest, the Liverbird crest and special European Cup Final detailing take centre stage. Its minimal appearance, distinctive final embroidery and direct connection to Liverpool’s 1978 Wembley triumph make it one of the most historically significant shirts of the club’s European era.
Please refer to the size guidance on this product page for detailed measurements.
Liverpool 1978 European Cup final Jersey
Buy 4 selected tops & save 20%
Size Guidance (Retro Jersey)
Size Chest (in) Length (in) Rec. Height (ft/in) Rec. Weight (lb) S 39 28 65–67 121–132 M 41 28 67–69 132–154 L 43 29 69–71 154–176 XL 44 30 71–75 176–198 XXL 46 31 75–79 198–220 Note: All sizes are for reference only. Manual measurement may result in an error of ±1 inch.
IN BETWEEN SIZES?
That's easier said than done. Because what do you do if you are in between two sizes?
Well, that's up to you. Do you like a tight fit? Go for the smaller size. Loving a loose fit? Go for the larger size.
TOP FIT
If your body measurements for chest and waist result in two different suggested sizes, order the size from your chest measurement.
WASHING INSTRUCTIONS
- DO NOT use fabric softener
- Do not bleach
- Do not tumble dry
- Do not dry clean
- Touch up with cool iron
- Machine wash warm
- Wash and iron inside out
- Remove immediately
- LINE DRY
Rec. Player Printing Options
Printing Position Recommendation 7 (Kenny Dalglish) Forward Best Printing Choice. Scored the only goal of the 1978 European Cup Final and was Liverpool’s leading scorer that season. The definitive number for this shirt. 11 (Graeme Souness) Midfielder Supplied the pass for Dalglish’s winning goal at Wembley and became a central figure in Liverpool’s dominant era. 6 (Emlyn Hughes) Defender / Midfielder Liverpool captain who lifted the European Cup after the 1–0 victory, making No. 6 an outstanding historically focused choice. 10 (Terry McDermott) Midfielder One of Liverpool’s outstanding midfielders of the era and an important member of the European Cup-winning side. 3 (Alan Hansen) Defender Started the Wembley final during his first Liverpool season and later became one of the club’s greatest defenders. 2 (Phil Neal) Defender A key member of Liverpool’s European dynasty and part of the defence that kept a clean sheet in the final. Best Printing Choice: 7 (Kenny Dalglish)
Second Choice: 11 (Graeme Souness)
Important: Player names in brackets are for identification only. For an historically accurate 1978 European Cup Final reproduction, only the number should be printed on the shirt.
We recommend No. 7 (Kenny Dalglish) as the definitive printing choice for the Liverpool 1978 European Cup Final Retro Football Shirt. Dalglish enjoyed an outstanding debut season at Anfield after arriving to replace Kevin Keegan, finishing as Liverpool’s leading scorer before producing the defining moment of the European Cup Final at Wembley. His 64th-minute goal against Club Brugge was the only goal of the match and secured Liverpool’s second consecutive European Cup.
For another historically significant option, we recommend No. 11 (Graeme Souness). Souness supplied the decisive pass for Dalglish’s winning goal and would go on to become one of the central figures of Liverpool’s dominant era. For historical accuracy, this shirt should feature the number only, without a player name.

































